Starday is built by operators with deep expertise across food innovation, brand strategy, and consumer insight. Having launched multiple brands and products ourselves, we’ve pressure-tested the realities of product development firsthand—enabling us to deliver clear, actionable guidance rooted in real-world execution.

## Founding Team

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## Chaz Flexman

**CEO**  
Founding team at Pattern Brands, Early partner at Andreessen Horowitz, Incubated Starday at Equal Ventures  
[**LINKEDIN**](https://www.linkedin.com/in/cflexman/)

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## Lily Burtis

**COO**  
15+ years advising Fortune 500s & startups on product innovation and brand strategy, Launched leading CPG brands at Gin Lane  
[**LINKEDIN**](https://www.linkedin.com/in/lilyburtis/)

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## Lena Kwak

**PRODUCT/R&D**  
15+ years in food & beverage innovation, R&D Director at 3-star Michelin restaurant, Founder of Cup4Cup - the first 1:1 gluten-free flour product  
[**LINKEDIN**](https://www.linkedin.com/in/lenakwak/)