# F&B Innovation with Human-AI Collaboration

**Starday helps F&B teams drive organic growth with AI-powered, faster, lower-risk product innovation.**

### Starday is an AI-Powered F&B Product Innovation Platform

We’re a strategic innovation partner with deep expertise in food & beverage development and AI-based technology built to enhance F&B decision-making.

### The wild west of AI.

### The persistent challenges of F&B.

AI can be a powerful tool, but only when F&B teams are aligned, empowered, and equipped to use it with clarity and purpose.

Teams are overwhelmed with data; what’s measurable is not always meaningful; and breakthrough innovation is costly and risky.

As a result, the industry is riddled with homogenized products, frankenstein line extensions, and missed opportunities.

# We built a

# platform

# to fix this.

## 4 Brands. 16 Products. Millions of Customers.

## One Goal: Build the system we wish we had.

Over 4 years, we launched brands and products not just to sell them—but to interrogate the product development process, pressure-test our hypotheses, and build the tools the industry actually needs.

[Meet Our Brands](https://www.stardayfoods.com/brands)

### We drive real-world outcomes.

#### 4 Brands, 16 Products Launched

Our products progressed in complexity as our tools evolved and now live across aisles and channels.

#### R&D Efficiency

When partnering with a client to refine their Matcha Product, we reduced their R&D time **by over 75%.**

#### Habeya drove pre-launch Demand

_Habeya_, our Allergen Free Sweet Potato Crackers, secured **5 pre-launch major retailer acceptances** and achieved +30% MoM velocity in the first four months on shelf.

#### 5 Extensions Launched, 5 Disco’d.

We built imperfectly—by design—to validate our tools’ predictive accuracy and understand risk.

#### All Day outperforms

All Day, our Chickpea Protein Crunch, grew to **#1 in $/door** and 72% above category velocity.

#### Major Retailer distribution

Our products are on-shelf at Kroger, Target, Whole Foods, Walmart, Sprouts and more, drive category growth, and outperform velocity norms.

## Let’s work together.

We partner with companies across the F&B value chain, collaborating closely with teams to accelerate product development—bringing AI-powered tools, expert guidance, and tailored support that fits your workflow.