# **Launch fewer, bigger, better products**

Starday is the AI-powered innovation partner built by F&B operators

## Capitalizing on an emerging trend

**Partner:** Fortune 50 Retailer  
**Scope:** Innovation Strategy, Product Strategy, Product Development, Launch  
**Time to Value:** 6 Months, kickoff to pilot  
**Summary:** We saw an opportunity to expand share of wallet among households with kids. At the nexus of our data analysis and expert translation, we identified an acute need for school-safe, allergen free savory snacks. We developed Habeya sweet potato crackers, packed with nutrients and free of the top 9 allergens.

**Results:**
- **Distribution:** 1300 stores in first 6 months  
- **Velocity:** Original SKY turns in top 1/3 of category, alongside Annie’s Cheddar Bunnies  
- **Repeat Purchase:** RPR pacing with sales growth, indicating customer loyalty

## Disrupting a stagnant category

**Scope:** Innovation Strategy, Product Strategy, Product Development, Launch  
**Time to Value:** 6 Months, kickoff to pilot  
**Summary:** We identified an opportunity to address the fail-points of the plant-based protein category, and export those solutions to an adjacent category ripe for innovation: salad toppers. We launched a chickpea-based seasoning topper that delivers clean protein in a versatile format, designed for frequent consumption across meal types.

**Results:**
- **Retail Acceptances:** Pre-launch acceptance to Sprouts Farmers Market.  
- **Velocity:** #4 in category velocity, 72% above average in first 6 months.

## Capturing demand in a high-growth category

**Partner:** Haru Foods  
**Scope:** Innovation Strategy, Product Strategy  
**Time to Value:** 2 Weeks  
**Summary:** We identified clear whitespace for our client in the growing, but crowded, matcha category. We helped shift the client's product brief from freeze-dried matcha drops to a “barista quality” latte mix with a creamy taste and mouthfeel that emulates the cafe beverages consumers love.

**Results:**
- **Speed:** 40% less R&D time vs. baseline, enabling concept to launch in 6 months.
- **Executive Buy-in:** Enabled partner to align leadership and cross-functional decision-makers.
- **R&D Direction:** Led partner to move away from an expensive form factor.